12 Apr Multi-Nodal Architecture Based Big Data Solution For Improving Data Processing Speed [CASE STUDY]
Out of Home (OOH) & digital advertising companies, receive millions of booking request each hour, and these ad bookings serve as the primary revenue source for our Europe based customer. Read on to learn about HLT Software’s proficiency in Big Data that helped develop a multi-node data architecture solution. It facilitated the management of millions of bookings received every hour and improved the processing time for booking data by 20% thus ensuring better customer services & improved profitability.
Objective
Our Europe based out of home & digital advertising customer wanted to improvise its advertising booking process by minimizing the booking time for its various inventory located all over Europe. A proprietary booking application was used for creating millions of ad bookings at a frequency of each hour and were facing high time lag which increases the booking time to process. HLT Software was selected as the preferred Big Data Solution provider to improve its booking data processing time by developing a multi-node data architecture solution to handle millions of booking request received each hour.